Jay-Z's Roc Nation signs a multi-year deal with the NFL

If you recall a couple years ago, Jay-Z turned the NFL down flat when they asked him to perform during the Superbowl Half-Time Show.This was in the middle of all the NFL controversary with taking a knee.That’s why it’s a bit surprising that he is now working with the NFL.It’s being reported that his company, Roc Nation, has signed a multi-year deal with the football league.Along with collaborating on the NFL’s live game experiences, they will work on amplifying the league’s social justice efforts.How the tables turn.We’ll see how this plays out.

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SOMETHING IN THE WATER - Day 2
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