Beyonce Loses Another Round In Intense Blue Ivy Trademark Lawsuit

Beyoncé just got hit with a minor blow in her lawsuit to trademark Blue Ivy, which is already owned by a businesswoman named Veronica Morales.

According to documents obtained by DailyMail.com, the judge presiding over her case dismissed the singer's shot at blocking her former vice president of Bey's BGK Trademark Holding LLC, Jonathan Schwartz, from testifying against her.

The woman Bey's battling in court, Morales, claimed that the singer committed fraud by having Schwartz file trademark documents to the United States Trademark and Patent Office (USTPO). Morales has owned the name Blue Ivy -- the name of her Event planning company -- since October 2012. She initially registered for the name in February 2012, which was one month after Bey and Jay's daughter of the same name was born, coincidentally.

So, Morales feels like Bey had no right to try to trademark the name after she already did. "Earlier this month Beyoncé had fired back demanding Morales's opposition be thrown out claiming that her company BGK (her initials) is wholly owned by her and she is the sole member," DailyMail.com reports. "However, after a telephone conference between the two parties, a judge granted the motion for early discovery this week, ordering Schwartz to provide key information to the case."

Bey and Jay both feel like Morales should not be trying to profit off of their oldest daughter's name. Morales, on the other hand, says that she trademarked the name fair and square. She also believes that the hip hop couple just want to own the name for their own personal satisfaction and not for retail purposes, which Morales says argues is not what the US Trademark Act specifies trademarking requests should be filed for, which are supposed to be for a person "who has a bona fide intention, under circumstances showing the good faith of such person, to use a trademark in commerce."

Photo: Getty Images


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